France’s largest multinational retail company, Carrefour is continuing its use of the blockchain technology by applying it to track milk. The company is releasing the Carrefour Quality Line micro-filtered full-fat milk, in accordance with its 2022 transformation plan of dominating and revitalizing the food market. A press release by the company has confirmed the news. Last year, Carrefour garnered headlines as it became the first company to use blockchain for food tracing.
An Insight into Carrefour
The company recently joined IBM’s Food Trust Network which includes notable brands like Nestle, Unilever, Walmart, and Kroger, to name a few.
Carrefour’s blockchain technology is one of a kind and a first in the French market. The company launched its first blockchain product with Carrefour Quality Line Auvergne chicken. With this launch, consumers were provided extensive information right from the hatchery to distribution. They were able to find out how each chicken was reared and bred thereby, gaining insight into the quality of their food. The company’s blockchain traceability is also extended to eggs, cheese, oranges, tomatoes, salmons and ground beef steak.
Traceability Made Easy
With the newly launched Carrefour Quality Line micro filtered full-fat milk, customers can now get complete information by just scanning the QR code on their smartphones. The interface would then provide them information regarding packaging, ingredients, date of shelving, distribution and the process of quality checks. Not only that, consumers can now pinpoint the GPS coordinates of the breeders that processed the milk and also assess the quality of their feed.
The retail giant delivers and stands true to its promise of food traceability. Consumers now have an all information pass with just the click of a button. Carrefour, along with other leaders of retail, are utilizing the true potential of blockchain technology to provide full supply chain information that makes it easy to trace the origins of the food product and helps weed out “fake foods.”