In a recent Instagram post, it was revealed that celebrity tennis superstar Serena Jameka Williams bought bitcoin and other cryptocurrencies way back in 2014. The eight-times World No. 1 said that she had established ‘Serena Ventures,’ a financial investment company in 2014 through which she had invested in several diverse assets of more than 30 companies.
Moreover, this list of companies includes the cryptocurrency giant Coinbase. She playfully mentioned in the post that this venture is proof of the fact that she can keep a secret as she had used it to fund many innovative projects without publicizing it.
Serena Williams wishes to ‘invest in innovation’ – buys bitcoin
The four time Olympic and 23-time Grand Slam champion has stated that she wishes to invest in creativity and innovation. Serena is often regarded as one of the greatest women tennis players of the Open Era.
As the catchphrase of the company reads, the company aims to “invest in companies that embrace diverse leadership, individual empowerment, creativity, and opportunity” and thus bring about change. The venture invests only in early-stage companies giving them an opportunity to make a mark in the market.
The enterprise according to its website states its intention to later guide founders and assist burgeoning entrepreneurs to be able to realize their dreams better and make the start-up ecosystem more robust.
Good News for Crypto
There has been growing recognition for the cryptosphere with both institutional and venture capital investments pouring in the market. In this respect, the crypto world is at the verge of getting fundamentally transformed and grow exponentially. The investment through Serena Ventures into Coinbase gives further legitimacy and widespread recognition to cryptocurrencies as a mode of investment and a valid asset class. In tandem with the more advanced regulatory regimes, the fact that investment companies are also getting attracted to the crypto world should be seen positively.
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