DOVU, a startup from London with goals of becoming the world’s leading marketplace for transport data, has teamed up with rail company, Go-Ahead, in order to improve travel experience for rail passengers.
FTSE 250-listed Go-Ahead will leverage DOVU’s blockchain-powered reward platform to “learn more about its customers” and to “incentivise changes in passenger behaviour” by using DOVU’s blockchain-powered reward system.
David Brown, Go-Ahead Group Chief Executive said: “With our passengers taking over one billion journeys a year, it is important that we are always looking at how we can better meet and exceed their changing needs”.
DOVU Customers To Earn Cryptocurrency By Sharing Travel Data
The project will be rolled out on Go-Ahead’s Thameslink and Southern Rail services and will focus on the first and last mile of the customer’s journey. The passengers will be able to earn cryptocurrency by sharing valuable travel data and making changes to their travel behaviour.
Go-Ahead claim that this information will help them better understand travel habits and sharpen their communication with customers. It is unclear exactly what “changes” passengers will need to make in order to earn any crypto.
“Improving and rewarding customer loyalty and behaviour should be an essential part of what we do”, said David Gornall, Innovation Lead at Govia Thameslink Railway. “We are delighted to be working with DOVU to realise this ambition”.According to a DOVU blog post, bus and rail companies are “embracing innovative technologies like blockchain and cryptocurrency” in order to improve customer experience, their business, and ultimately, create a smarter mobility world.