The multi-year sponsorship deal will see the FuturoCoin logo appear on the Red Bull RB15, which will be launched next week. It will be seen on the overalls of drivers Max Verstappen and Pierre Gasly and on the team’s transporters.
“The rise of blockchain technology and cryptocurrencies has been truly remarkable, and we’re delighted to be the first Formula One team to embrace this through our partnership with FuturoCoin,” said Christian Horner, Team Principal of the Red Bull Racing F1 team. “Secure digital currencies are on the leading edge of technological development and we are very excited to be part of this revolution.”
FuturoCoin Founder’s Passion For Motorsport Fuelled Sponsorship
The deal was driven by FuturoCoin founder, Roman Ziemian’s passion for motorsport. “Cryptocurrencies and Formula One are very similar and their values are much alike; speed, technology and being ahead of their time,” he said. “I’m a huge fan of motorsport and F1 has always intrigued me. The sponsorship is an exciting new chapter for our company and will be a global platform for us to drive awareness of FuturoCoin.”
Paulina Woźniak, CEO of FuturoCoin’s management company, said: “We are very proud that FuturoCoin will be the first cryptocurrency in the world to appear on a Formula One car. In addition, we are looking forward to working alongside Aston Martin Red Bull Racing, a prestigious brand that is recognised across the world”.
Red Bull isn’t the only one attracting sponsorship from a cryptocurrency. Haas driver Romain Grosjean has attracted backing from SoccerCoin, whose logos will apparently appear on his helmet this year.
Aston Martin Red Bull Racing won the F1 Constructors and Driver’s world championships in four consecutive years between 2010 and 2013. Its 59 total Grand Prix wins is the sixth most of any constructor in F1’s history.
The 2019 Formula One season begins with the Australian Grand Prix on March 14-17.
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