Casual Hoteles a hotel chain based in Spain has launched a pilot to test customer payments in Bitcoin. In an attempt to fully book their themed hotel rooms in Valencia, Madrid, Bilbao, Seville, Lisbon, Cadiz, Saint Sebastian and Malaga, they are reaching out to tech-savvy holidaymakers and digital nomads. Being able to pay in Bitcoin could appeal to modern travellers and entrepreneurs on the move.
Digital nomads are people who use telecommunications technologies to earn a living and travel. Having wireless internet capabilities on their devices means they regularly work remotely from foreign countries or different cities.
A statement from the hotel group said: “Casual Hoteles is committed to a relationship with its customers and other interest groups based on active listening to the market and the successive generation of added value, with the aim of anticipating their needs, exceeding their expectations and creating new formulas for tourism profitability.”
Offering Bitcoin Payments To The Digital Nomad Is Innovative And Astute
There are options available for customers who want to use Bitcoin. They can scan a QR code which can be found at the hotel’s reception area and on the hotel’s website, they can use WhatsApp to retrieve a euro-based payment code, it will then be possible to use BitPay as the processor to withdraw Bitcoin and settle in Euros.
Keeping up with the digital revolution is essential and business owners must take into account what it is the tech savvy customer wants and needs. Traditional hoteliers are having compete with a new kind of accommodation provider, such as Roam. Roam are a co-living and co-working community who say that with them, people will be able to “accomplish anything online even from the other side of the planet”. Offering short leases on an as-needed basis at multiple locations across the world, they offer more flexibility than conventional hotels.
Allowing these digital nomads to use Bitcoin as payment is positive progress and could see the hotel industry moving in new directions.
Image: Pics Factory / Shutterstock.com